Golf is not all about golfers and caddies. Behind the golf, there are people who challenge the status quo. From the golf course architect to the founder of the golf tournament for injured veterans, Charles Schwab Challenge(PGA Tour Tournament) introduce the real challengers and share their stories.

You can watch thier full story on Schwabgolf.com

Client: Charles Schwab
Role: Concept, Art Direction
Creative Director: Andrew Miller
Copywriter/CCO: Teddy Lynn

Eastside Golf
The founder of Eastside Golf
“Have you ever seen an owner become a player?”

Brendon Thomas
The founder of Golfer’s journal “How can we make golf the way we want it to be?“

Joey D
biomechanics coach on the PGA Tour
“How is the body engineered to work?“

        John Simpson 
       The Founder of Simpson Cup
        “How can we use golf to help injured veterans?”