Sanofi
The 1 Pledge



 Take The 1 Pledge


The 1 Pledge is a social experience where people pledge to screen for type 1 diabetes by signing up with their name and email. In partnership with three celebrities(USHER, Robin Arzón, and Adam Schefter), we put a megaphone to real stories of unexpected diagnoses and how being prepared could have changed everything. Our celebrity stories encourage everyone to take The 1 Pledge to get screened.

Client: Sanofi
Role: Concept, Art Direction
Executive Creative Director: Olivia Browne
Creative Director/Art : Bona Jeong
Creative Director/Copy : Michaela Berkon
Copywriter : Derek Tucker


  

Adam Schefter
SPROTS REPORTER
Husband to Sharri, who is living with type 1 diabetes



USHER
SINGER-SONG WRITER
Father of a child with type 1 diabetes

Robin Arzón

PELOTON VP OF FITNESS PROGRAMMING
AND HEAD INSTRUCTOR
Living with type 1 diabetes



                                              



 
   
                                     
                               
                                                                      
   
 
           




                                                                                                             
                    
     





I posted on my instagram on Sep05. 2016 saying “One day, when my project features on this subway ad, that will keep me going.”
Well, my dream came true on Nov04. 2023, even grander and greater in Times Square🌚️

                                                                                       
Just a happy girl living in her dream 💕