2021 Prize Car
Charles Schwab Challenge

2021 Prize Car

Charles Scwhab Challenge

Charles Schwab became the title sponsor of the golf tournament formerly known as The Colonial in Texas. (Now Charles Schwab Challenge.) 2021 was a historic year for Colonial and the Charles Schwab Challenge as it celebrated 75 memorable years hosting the PGA Tour. In order to top the success of 2019(2020-21 Cannes Lions, Bronze), we needed a Texas sized prize, and nothing says Texas more than a big ol’ American made truck. We teamed up with Winslow Bent of “Legacy classic trucks” to restore a 75-year-old Power Wagon from 1946, the inaugural year of the tournament. Custom-built, Schwab’s prize was designed with original, striking features.


We asked Travis Danning who is a country song
artist to make a song for the 46’ Power Wagon.