2021 Prize Car
Charles Scwhab ChallengeCharles Schwab became the title sponsor of the golf tournament formerly known as The Colonial in Texas. (Now Charles Schwab Challenge.) 2021 was a historic year for Colonial and the Charles Schwab Challenge as it celebrated 75 memorable years hosting the PGA Tour. In order to top the success of 2019(2020-21 Cannes Lions, Bronze), we needed a Texas sized prize, and nothing says Texas more than a big ol’ American made truck. We teamed up with Winslow Bent of “Legacy classic trucks” to restore a 75-year-old Power Wagon from 1946, the inaugural year of the tournament. Custom-built, Schwab’s prize was designed with original, striking features.
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We asked Travis Danning who is a country song
artist to make a song for the 46’ Power Wagon.
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